Our judging panel includes experts from a wide range of organisations, including businesses, charities and tech specialists. Here’s what they said they’re looking for from a winning entry.
Getting ready to write your entry
- Read the Guidance Notes carefully – every Award has different criteria.
- Take a look at previous winners – they will provide you with inspiration and will give you an idea of what has worked before.
- Gather images and videos and useful links beforehand.
Make your entry stand out
- Be clear – focus on our criteria and use as few words as possible.
- Include the “elevator pitch” at the start – a one or two line description that captures the imagination and sells the big idea.
- Focus on what makes your story special. How have you changed the world?
- Describe the impact on people’s lives and how their story has inspired others.
- Use numbers to quantify the impact and describe the scale of your achievements.
- It doesn’t have to be a big project to have a big impact – small but significant changes can be just as impressive.
- Don’t worry if it’s a new idea – tell us about the potential impact you think it will have.
Show AND tell…
- Use pictures and video to paint a picture of what you’re doing – especially if we need to understand the technology you’re using.
- You can upload videos and images in the entry process.
- Give us a weblink, share an existing video – you can even make a short video if it helps.
Check your entry carefully before submitting
- Every judge prefers entries that are clearly written and spell checked.
- Ask someone who doesn’t know much about your work to read your entry
- Ask them for their version of what it says…
- Save some time for a final edit.
- Our judges are giving their time because they love hearing about new ideas.
- A great entry makes their job as difficult as possible but is more rewarding for everyone!