Finalist category: Ageing Society Award
Ageing Society Award, Finalist, 2023
The Joy Club is an inclusive online platform that empowers those in later life to enjoy a happier, healthier retirement. Launched in 2020, The Joy Club helps members to learn new things and connect through our wide variety of live online events, exclusive daily articles and a growing library of on-demand video content.
“We have co-designed The Joy Club with our demographic; our Founder CEO, Hannah Thomson, consulted over 100 retired people to inform The Joy Club’s very first stages of creation. Since launch, we have involved thousands of members in the development of our product through surveys, insights interviews and involvement in our Member Steering Group, who meet monthly to help guide the direction of the company. As a result of this ongoing work, our members can feel that The Joy Club belongs to them:
“I love The Joy Club and want to help in any way I can. I feel valued by The Joy Club for my opinions and life experience. I feel my input can help to make The Joy Club easier to access and understand, so everyone who joins gets the most from it. I particularly value feeling part of something which is life-changing for many people.” – Theresa (member of the Member Steering Group)”