Prescribe Culture

Finalist category: Arts and Culture

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Arts and Culture Award, Winner, 2021

Prescribe Culture’s Take 30 Together Virtual (T30TV) programme supports self-referred members travel the world escaping, exploring and e-socialising with heritage.Woman sitting by a window using laptop

Developed, in response to COVID-19, as an online, heritage-based non-clinical offer for those seeking support for mental wellbeing and social connection through lockdown, T30TV brings people aged 18-75+ together in a relaxed, social environment reducing sense of isolation/loneliness, improving overall mental wellbeing and giving them an opportunity to contribute to the programme and share the heritage that matters to them.
It simultaneously offers heritage organisations to engage with an international, intergenerational group, while their physical doors were closed and to support a social prescribing initiative in the process.

Launched in May 2020 it has provided members with two free T30TV experiences per week ever since. These are delivered as a mixture of live-streamed tours, utilising online exhibitions and virtual tours, power point presentations or ‘An Audience with . . .’ style events. To access you just need a device, Wi-Fi and registration of Prescribe Culture T30TV.

We ‘visit’ heritage destinations and collections across the globe. Guest Guides ‘donate’ one hour to engaging and interacting with the members on a ‘visit to’ or ‘sharing of’ of their fascinating heritage and stories.

Additionally members get ‘T30TV Extras’, which are emails that offer wider events and resources available through our Guest Guide organisations over holiday periods such as Christmas and Easter, with a feast of additional virtual discovery and we have ‘extra events’ such as heritage themed virtual Murder Mystery nights and Heritage Book Night Challenges.

T30TV membership profile is international, ranges from those aged 18 – 80 and includes members with physical disabilities, learning disabilities and/or acquired brain injury.

It is actively promoted via iThrive (online hub for mental health and wellbeing resources), Scotland’s Social Prescribing Network and Scotland’s National Wellbeing Hub.


The Tech4Good Awards are organised by AbilityNet and BT and supported by a range of sponsors and partners:

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