Finalist category: Arts and Culture Awards 2021
Arts and Culture Award, Winner, 2021
Prescribe Culture’s Take 30 Together Virtual (T30TV) programme was developed in response to COVID-19. It provides an online, heritage-based non-clinical offer for those seeking support for mental well-being and social connection through lockdown.
T30TV brings people aged 18-75+ together in a relaxed, social environment. It supports self-referred members travel the world, escaping, exploring and e-socialising with heritage. This reduces their sense of isolation and loneliness, improves overall mental well-being and gives them an opportunity share the heritage that matters to them.
The programme also enables heritage organisations to engage with an international, intergenerational group, while their physical doors were closed and to support a social prescribing initiative in the process.
Launched in May 2020 it has provided members with two free T30TV experiences per week ever since. These are delivered as a mixture of live-streamed tours, utilising online exhibitions and virtual tours, power point presentations or ‘An Audience with . . .’ style events. To access you just need a device, Wi-Fi and registration of Prescribe Culture T30TV.
We ‘visit’ heritage destinations and collections across the globe. Guest Guides ‘donate’ one hour to engaging and interacting with the members on a ‘visit to’ or ‘sharing of’ of their fascinating heritage and stories.
Additionally members get ‘T30TV Extras’, which are emails that offer wider events and resources available through our Guest Guide organisations over holiday periods such as Christmas and Easter, with a feast of additional virtual discovery and we have ‘extra events’ such as heritage themed virtual Murder Mystery nights and Heritage Book Night Challenges.
T30TV membership profile is international, ranges from those aged 18 – 80 and includes members with physical disabilities, learning disabilities and/or acquired brain injury.
It is actively promoted via iThrive (online hub for mental health and wellbeing resources), Scotland’s Social Prescribing Network and Scotland’s National Wellbeing Hub.