Macmillan eCards Cancer Support

Finalist category: BT MyDonate Award


Finalist, 2016

eCards have long been a successful fundraising tool for Macmillan, driving supporter engagement and generating income through donations. Sent to “brighten the day of someone special”, you can choose from an ever-growing selection of cards, from birthdays to thank you cards, empathy messages to engagements, and include a personalised message for the lucky recipient.

However, numbers have been declining due to the existing platform’s reliance on Flash technology for card animations (not supported by iOS and other operating systems) and user journeys generally being difficult on mobile devices. To engage supporters once again, Macmillan, together with WPN Chameleon, created an eCard system that works across all smartphone devices, as well as tablet and desktop, and all operating systems, and which also made processing orders simple for Macmillan.

Example of a Macmillan eCard

The eCards are free to send, with the option of adding a voluntary donation to your order. Within the first two months of the new eCard being launched, 6,356 eCards were sent in a single day, raising an incredible £70,000 – double the money raised in the previous year, and with 80% of users gift-aiding their donation, it’s a tax-effective giving piece of technology.

Finalists for the BT MyDonate Fundraising Award, Macmillan are making fundraising simple and fun, thanks to their creative eCards. Visit the Macmillan eCards website for more information. To find out who won the Bt MyDonate Fundraising Award, visit the Winners 2016 page.

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