Finalist category: Digital Fundraising Award 2012
Digital Fundraising Award, Winner, 2012
Winners of the Fundraising Award, Child’s i Foundation finds imaginative solutions to the problem of child abandonment in Uganda and has successfully developed a blend of online and offline fundraising. At its heart, the work of the charity is collaborative and social media has been used to build a strong community and keep supporters up to date.
With bases in the UK and Uganda the charity is a brilliant example of a virtual organisation that has web technology baked into to everything it does. It has no offices and is operated by a network of paid and voluntary staff who use technology in the most cost-effective way. It uses email and social media to build and support a huge network of supporters and donors.
Already over 25% of its donations are made online and a recent campaign raised £10,000 in 48 hours for a life-saving operation for baby Joey – an abandoned baby who had recently been adopted.